Trademark Registration in Japan: A Beginner’s Guide
Questions this article answers
- What is a trademark registration in Japan?
- Why should I register a trademark?
- What is the process and how much does it cost?
A trademark protects your brand name and logo for specific goods/services. If you are new to Japanese trademarks, this article gives you the fastest overview of what to do, what it costs, and how long it takes.
Quick Summary
- What you protect: your name/logo for selected goods/services
- Process: classes → clearance search → filing → examination → registration
- Official fees (1 class): Filing ¥12,000 + Registration (5 years ¥17,200 / 10 years ¥32,900)
- Renewal: every 10 years (5 years ¥17,200 / 10 years ¥32,900 per class)
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Contents
1. What is a trademark in Japan?
A trademark registration gives you the right to use your mark (name/logo) exclusively for the goods/services you designate. Others can be prevented from using identical or confusingly similar marks for similar goods/services.
2. Key benefits of registration
- Protection against imitators (brand defense)
- Business credibility (partners, customers, advertising)
- Licensing options (you can grant permission to use the mark)
- E-commerce advantage (e.g., brand protection strategy for marketplaces)
3. Step-by-step process
- Choose classes (goods/services categories)
- Clearance search (recommended)
- File the application
- Examination (Office Actions may occur)
- Registration after payment of official fees
Not sure which classes to choose?
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Send your goods/services and we will propose the best class strategy.
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4. Costs (official fees)
Official fees are paid at filing and at registration. Below is the quick table for 1–2 classes.
| 1 Class (5 yrs) | 1 Class (10 yrs) | 2 Classes (5 yrs) | 2 Classes (10 yrs) | |
|---|---|---|---|---|
| Filing Fee | ¥12,000 | ¥12,000 | ¥20,600 | ¥20,600 |
| Registration Fee | ¥17,200 | ¥32,900 | ¥34,400 | ¥65,800 |
| Total Official Fees | ¥29,200 | ¥44,900 | ¥55,000 | ¥86,400 |
For a detailed breakdown and common pitfalls, see: Japan Trademark Cost Guide
5. FAQ
- Q. Can foreign companies register a trademark in Japan?
A. Yes. Foreign applicants typically need a Japan-based representative for procedures. - Q. How long does it take?
A. It depends on the case and the JPO’s workload. A typical timeline is several months if there is no refusal. - Q. Should I choose 5 years or 10 years?
A. Many choose 10 years unless they expect short-term use only.
Want a quotation before filing?
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We provide a clear estimate based on your classes and goods/services.
Contact BrandAgent