{"id":97,"date":"2026-03-14T14:47:49","date_gmt":"2026-03-14T05:47:49","guid":{"rendered":"https:\/\/brandagent.jp\/en_blog\/?p=97"},"modified":"2026-11-02T16:34:42","modified_gmt":"2026-11-02T07:34:42","slug":"japan-trademark-distinctiveness","status":"publish","type":"post","link":"https:\/\/brandagent.jp\/en_blog\/japan-trademark-distinctiveness\/","title":{"rendered":"Refused for Lack of Distinctiveness in Japan? Article 3 of the Japanese Trademark Act Explained"},"content":{"rendered":"<p><span style=\"font-size: 120%;\">&#8220;Our brand name was refused in Japan because it &#8216;lacks distinctiveness.&#8217; What does that mean?&#8221; &#8220;The same name is registered in our home country \u2014 why not in Japan?&#8221;<\/span><\/p>\n<p><span style=\"font-size: 120%;\">Together with similarity to an earlier mark, <strong>lack of distinctiveness under Article 3 of the Japanese Trademark Act<\/strong> is one of the most common reasons a trademark is refused in Japan. In this article, Japanese Patent Attorney Toru Kano of BrandAgent explains what kinds of marks are refused under Article 3, and how foreign applicants can respond or choose a safer name.<\/span><\/p>\n<div class=\"st-mybox st-mybox-class\" style=\"margin: 18px 0; padding: 16px; border: 2px solid #e5e7eb; border-radius: 10px; background: #fafafa;\">\n<p><span style=\"font-size: 120%;\"><strong>What you will learn<\/strong><\/span><\/p>\n<ul style=\"margin: 10px 0 0 18px;\">\n<li><span style=\"font-size: 120%;\">Why Japan requires distinctiveness<\/span><\/li>\n<li><span style=\"font-size: 120%;\">The six categories of Article 3(1), with examples<\/span><\/li>\n<li><span style=\"font-size: 120%;\">The difference between Article 3 and Article 4(1)(xi)<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Acquired distinctiveness through use (Article 3(2))<\/span><\/li>\n<li><span style=\"font-size: 120%;\">How to respond, and how to choose a name that avoids Article 3<\/span><\/li>\n<\/ul>\n<\/div>\n<h2><span style=\"font-size: 120%;\">What is Article 3? Why distinctiveness is required<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3096\" src=\"https:\/\/brandagent.jp\/blog\/wp-content\/uploads\/2021\/09\/space-3262811_1280-1024x640.jpg\" alt=\"\" width=\"920\" height=\"575\" \/><\/p>\n<p><span style=\"font-size: 120%;\">A trademark exists to tell consumers &#8220;these goods come from this company.&#8221; A mark that cannot do that \u2014 because it simply describes the product or is a word everyone uses \u2014 <strong>lacks distinctiveness and, as a rule, cannot be registered<\/strong>.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">There is also a public-interest reason: common words and plain descriptions should stay free for every business to use. No single company should be able to monopolize them.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">Note that the JPO judges distinctiveness from the viewpoint of Japanese consumers. An English word that seems like a brand to you may be understood as a plain description in Japan, where many English words are part of everyday Japanese.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">The six categories of Article 3(1), with examples<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3097\" src=\"https:\/\/brandagent.jp\/blog\/wp-content\/uploads\/2021\/09\/to-register-257986_1280-1024x662.jpg\" alt=\"\" width=\"920\" height=\"662\" \/><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"1\">\n<thead>\n<tr style=\"background-color: #f5f5f5;\">\n<th style=\"padding: 8px; text-align: left;\"><span style=\"font-size: 120%;\">Item<\/span><\/th>\n<th style=\"padding: 8px; text-align: left;\"><span style=\"font-size: 120%;\">What is refused<\/span><\/th>\n<th style=\"padding: 8px; text-align: left;\"><span style=\"font-size: 120%;\">Examples<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>(i)<\/strong><\/span><\/td>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\">Common names of the goods\/services<\/span><\/td>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\">&#8220;Aluminium&#8221; or &#8220;Alumi&#8221; for aluminium<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>(ii)<\/strong><\/span><\/td>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\">Marks customarily used in the trade<\/span><\/td>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\">&#8220;Masamune&#8221; for sake; &#8220;Genuine Parts&#8221; for auto parts; &#8220;Tourist Hotel&#8221; for lodging<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>(iii)<\/strong><\/span><\/td>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\">Indications of origin, place of sale, quality, contents, use, etc.<\/span><\/td>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\">&#8220;Tokyo&#8221; for confectionery; &#8220;Specially Tailored&#8221; for shirts; &#8220;Short Stories&#8221; for books; &#8220;Ginza&#8221; for restaurants<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>(iv)<\/strong><\/span><\/td>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\">Common surnames or names<\/span><\/td>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\">&#8220;Yamada&#8221;, &#8220;Suzuki&#8221;, &#8220;WATANABE&#8221;; &#8220;Sato Shoten&#8221; (Sato Store); &#8220;Tokyo Kogyo Co., Ltd.&#8221;<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>(v)<\/strong><\/span><\/td>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\">Very simple and common marks<\/span><\/td>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\">Numbers; one or two Roman letters (e.g. &#8220;A2&#8221;, &#8220;AB&#8221;); a single kana; simple lines and basic shapes<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>(vi)<\/strong><\/span><\/td>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\">Other marks consumers would not see as a brand<\/span><\/td>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\">Advertising slogans; units such as &#8220;gram&#8221; or &#8220;Net&#8221;; era names; common shop names (e.g. &#8220;Sakura&#8221;, &#8220;Friend&#8221;)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: 120%;\">In practice, <strong>item (iii) \u2014 descriptive marks \u2014 causes the most refusals<\/strong>. Small changes such as adding a long vowel or slightly altering the spelling of a descriptive word usually do not avoid this ground. Two letters joined by &#8220;&#038;&#8221; (e.g. &#8220;A&#038;B&#8221;) are generally not treated as &#8220;very simple&#8221; under item (v).<\/span><\/p>\n<div class=\"st-mybox  has-title st-mybox-class\" style=\"background:#ffebee;border-color:#ef9a9a;border-width:2px;border-radius:5px;margin: 25px 0 25px 0;\"><p class=\"st-mybox-title\" style=\"color:#ef5350;font-weight:bold;text-shadow: #fff 3px 0px 0px, #fff 2.83487px 0.981584px 0px, #fff 2.35766px 1.85511px 0px, #fff 1.62091px 2.52441px 0px, #fff 0.705713px 2.91581px 0px, #fff -0.287171px 2.98622px 0px, #fff -1.24844px 2.72789px 0px, #fff -2.07227px 2.16926px 0px, #fff -2.66798px 1.37182px 0px, #fff -2.96998px 0.42336px 0px, #fff -2.94502px -0.571704px 0px, #fff -2.59586px -1.50383px 0px, #fff -1.96093px -2.27041px 0px, #fff -1.11013px -2.78704px 0px, #fff -0.137119px -2.99686px 0px, #fff 0.850987px -2.87677px 0px, #fff 1.74541px -2.43999px 0px, #fff 2.44769px -1.73459px 0px, #fff 2.88051px -0.838246px 0px;\"><i class=\"fa fa-check-circle st-css-no\" aria-hidden=\"true\"><\/i>Typical problems for foreign brands<\/p><div class=\"st-in-mybox\">\n<ul>\n<li><span style=\"font-size: 120%;\">English names that describe the product: &#8220;PREMIUM BEAUTY&#8221; for cosmetics, &#8220;SMART LIGHT&#8221; for lamps, &#8220;ORGANIC TEA&#8221; for tea<\/span><\/li>\n<li><span style=\"font-size: 120%;\">A place name plus a product name<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Short letter or number combinations used as model names<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Slogans and catchphrases<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n<h2><span style=\"font-size: 120%;\">Article 3 vs. Article 4(1)(xi)<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3098\" src=\"https:\/\/brandagent.jp\/blog\/wp-content\/uploads\/2021\/09\/audit-3929140_1920-1-1024x594.jpg\" alt=\"\" width=\"920\" height=\"594\" \/><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"1\">\n<thead>\n<tr style=\"background-color: #f5f5f5;\">\n<th style=\"padding: 8px; text-align: left;\"><\/th>\n<th style=\"padding: 8px; text-align: left;\"><span style=\"font-size: 120%;\">The question<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>Article 3<\/strong><\/span><\/td>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\">Does the name itself work as a brand (distinctiveness)?<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>Article 4(1)(xi)<\/strong><\/span><\/td>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\">Assuming it is distinctive, does it conflict with an earlier registered mark?<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: 120%;\">These are separate issues. A prior search will tell you whether there are conflicting earlier marks, but even a mark with no earlier conflicts can still be refused under Article 3 if it is descriptive.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">Article 3(2): acquired distinctiveness through use<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3099\" src=\"https:\/\/brandagent.jp\/blog\/wp-content\/uploads\/2021\/09\/rockets-4528194_1280-1024x576.png\" alt=\"\" width=\"920\" height=\"518\" \/><\/p>\n<p><span style=\"font-size: 120%;\">Even a mark falling under items (iii) to (v) can be registered if, through use, it has become <strong>recognized nationwide in Japan<\/strong> as indicating one company&#8217;s goods or services. The JPO looks at factors such as:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\">The form of the filed mark and whether it is the same as the mark actually used<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Period, area and volume of use in Japan<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Advertising and its reach<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Use of similar marks by third parties<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Trade circumstances and consumer survey results<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 120%;\">Evidence includes photos of the goods, invoices and delivery slips, catalogs and advertisements, third-party press coverage, and survey reports. The filed mark must be identical to the mark used; a different script or typeface can break that identity. The bar is high \u2014 use and fame in your home country alone are not enough, and newly launched brands rarely succeed under Article 3(2).<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">How to respond to an Article 3 refusal<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3100\" src=\"https:\/\/brandagent.jp\/blog\/wp-content\/uploads\/2021\/09\/financial-4560047_1280-1-1024x660.jpg\" alt=\"\" width=\"920\" height=\"592\" \/><\/p>\n<p><span style=\"font-size: 120%;\">If you have no domicile or business office in Japan, the response must be filed through a Japanese patent attorney. This also applies to provisional refusals of Madrid designations.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\"><strong>\u2460 Written opinion:<\/strong> argue that the mark as a whole is not a mere description and would not be understood that way by Japanese consumers.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>\u2461 Acquired distinctiveness (Article 3(2)):<\/strong> submit evidence of extensive use in Japan. Strong evidence is required.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>\u2462 Change the mark:<\/strong> file again with a more distinctive name or with a logo. At an early stage, before major investment in the brand, this is often the most practical choice.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 120%;\"><strong>BrandAgent&#8217;s fee for an Office Action response:<\/strong> JPY 25,000 (excluding Japanese consumption tax, where applicable).<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">How to choose a name that avoids Article 3<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3101\" src=\"https:\/\/brandagent.jp\/blog\/wp-content\/uploads\/2020\/11\/trademark-scaled-1-1024x512.jpg\" alt=\"\" width=\"920\" height=\"460\" \/><\/p>\n<div class=\"st-mybox  has-title st-mybox-class\" style=\"background:#f1f8e9;border-color:#a5d6a7;border-width:2px;border-radius:5px;margin: 25px 0 25px 0;\"><p class=\"st-mybox-title\" style=\"color:#4caf50;font-weight:bold;text-shadow: #fff 3px 0px 0px, #fff 2.83487px 0.981584px 0px, #fff 2.35766px 1.85511px 0px, #fff 1.62091px 2.52441px 0px, #fff 0.705713px 2.91581px 0px, #fff -0.287171px 2.98622px 0px, #fff -1.24844px 2.72789px 0px, #fff -2.07227px 2.16926px 0px, #fff -2.66798px 1.37182px 0px, #fff -2.96998px 0.42336px 0px, #fff -2.94502px -0.571704px 0px, #fff -2.59586px -1.50383px 0px, #fff -1.96093px -2.27041px 0px, #fff -1.11013px -2.78704px 0px, #fff -0.137119px -2.99686px 0px, #fff 0.850987px -2.87677px 0px, #fff 1.74541px -2.43999px 0px, #fff 2.44769px -1.73459px 0px, #fff 2.88051px -0.838246px 0px;\"><i class=\"fa fa-check-circle st-css-no\" aria-hidden=\"true\"><\/i>Naming tips<\/p><div class=\"st-in-mybox\">\n<ul>\n<li><span style=\"font-size: 120%;\">Avoid names that simply describe what the product is or does.<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Avoid common words and phrases, and slogans.<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Coined words, or words unrelated to the product, are much safer.<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Ask yourself: &#8220;Does this work as a brand, or as a description?&#8221;<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n<p><span style=\"font-size: 120%;\">Before filing, we check both distinctiveness and earlier marks. If you instruct us to file, the prior trademark search is free. With more than 4,000 applications filed, every case is handled personally by a licensed patent attorney.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">FAQ<\/span><\/h2>\n<ul>\n<li><span style=\"font-size: 120%;\"><strong>Q. Our mark is registered in our home country. Why was it refused in Japan?<\/strong><br \/>\nA. Distinctiveness is judged separately in each country, and in Japan from the viewpoint of Japanese consumers. Many English words are everyday Japanese, so a name may be seen as descriptive in Japan.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Q. Which marks are most often refused under Article 3?<\/strong><br \/>\nA. Names that directly describe the product&#8217;s content, quality or origin; common names; one or two letters or numbers; a place name plus a product name; and slogans.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Q. Can a descriptive name ever be registered?<\/strong><br \/>\nA. Yes, under Article 3(2), if it has become widely recognized in Japan through use. The bar is high and substantial evidence is required.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Q. Does adding a logo help?<\/strong><br \/>\nA. It can. A distinctive logo or design combined with the word may be registrable, although the descriptive word itself will not be protected on its own.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-size: 120%;\">Summary<\/span><\/h2>\n<div class=\"st-mybox  has-title st-mybox-class\" style=\"background:#f1f8e9;border-color:#a5d6a7;border-width:2px;border-radius:5px;margin: 25px 0 25px 0;\"><p class=\"st-mybox-title\" style=\"color:#4caf50;font-weight:bold;text-shadow: #fff 3px 0px 0px, #fff 2.83487px 0.981584px 0px, #fff 2.35766px 1.85511px 0px, #fff 1.62091px 2.52441px 0px, #fff 0.705713px 2.91581px 0px, #fff -0.287171px 2.98622px 0px, #fff -1.24844px 2.72789px 0px, #fff -2.07227px 2.16926px 0px, #fff -2.66798px 1.37182px 0px, #fff -2.96998px 0.42336px 0px, #fff -2.94502px -0.571704px 0px, #fff -2.59586px -1.50383px 0px, #fff -1.96093px -2.27041px 0px, #fff -1.11013px -2.78704px 0px, #fff -0.137119px -2.99686px 0px, #fff 0.850987px -2.87677px 0px, #fff 1.74541px -2.43999px 0px, #fff 2.44769px -1.73459px 0px, #fff 2.88051px -0.838246px 0px;\"><i class=\"fa fa-check-circle st-css-no\" aria-hidden=\"true\"><\/i>Key points<\/p><div class=\"st-in-mybox\">\n<ul>\n<li><span style=\"font-size: 120%;\">Article 3 refuses marks that lack distinctiveness, such as descriptive words, common names and slogans.<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Descriptive marks (item (iii)) cause the most refusals.<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Article 3(2) allows registration after nationwide recognition in Japan, but the bar is high.<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Choosing a coined, distinctive name before filing is the safest approach.<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n<h2 id=\"related-articles\"><span style=\"font-size: 120%;\">Related articles<\/span><\/h2>\n<ul>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_examination\/\">Japanese Trademark Office Action (Notice of Reasons for Refusal): Common Grounds and How to Respond<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-standard-character-mark\/\">Standard Character Marks in Japan: Word Mark vs. Logo Mark and How to Choose<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-logo-trademark\/\">Registering a Logo Trademark in Japan: Word, Symbol or Combined Mark?<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-similarity-refusal\/\">Refused for a Similar Trademark in Japan? Article 4(1)(xi) Explained by a Japanese Patent Attorney<\/a><\/span><\/li>\n<\/ul>\n<div style=\"background-color: #f0f7ff; border: 2px solid #0066cc; padding: 20px; margin: 24px 0; border-radius: 6px;\">\n<p><span style=\"font-size: 120%;\"><strong>Planning to protect your brand in Japan?<\/strong><br \/>\nTell us your mark and your products \u2014 we will reply with the classes you need and a fixed quote, free of charge.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">BrandAgent Patent Office (Kyoto, Japan)<br \/>\nToru Kano, Japanese Patent Attorney<\/span><\/p>\n<p><a style=\"color: #0066cc; font-weight: bold;\" href=\"https:\/\/brandagent.jp\/en\/trademark_lp\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 120%;\">Get a free quote for your Japanese trademark<\/span><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Article 3 of the Japanese Trademark Act refuses marks that lack distinctiveness, such as descriptive words, common surnames and slogans. A Japanese patent attorney explains each category, acquired distinctiveness and how foreign applicants can respond.<\/p>\n","protected":false},"author":1,"featured_media":336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-97","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademark"],"_links":{"self":[{"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/posts\/97","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/comments?post=97"}],"version-history":[{"count":4,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/posts\/97\/revisions"}],"predecessor-version":[{"id":209,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/posts\/97\/revisions\/209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/media\/336"}],"wp:attachment":[{"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/media?parent=97"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/categories?post=97"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/tags?post=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}