{"id":378,"date":"2026-11-07T17:20:50","date_gmt":"2026-11-07T08:20:50","guid":{"rendered":"https:\/\/brandagent.jp\/en_blog\/japan-cosmetics-trademark-class-3\/"},"modified":"2026-11-07T17:24:21","modified_gmt":"2026-11-07T08:24:21","slug":"japan-cosmetics-trademark-class-3","status":"publish","type":"post","link":"https:\/\/brandagent.jp\/en_blog\/japan-cosmetics-trademark-class-3\/","title":{"rendered":"Cosmetics Trademarks in Japan: Class 3, Related Classes and Common Refusals (2026)"},"content":{"rendered":"<p><span style=\"font-size: 120%;\">&#8220;Which class do we need for our skincare line in Japan?&#8221; &#8220;Our brand includes the word AQUA \u2014 is that a problem?&#8221; &#8220;Do we need a katakana version for Japanese customers?&#8221;<\/span><\/p>\n<p><span style=\"font-size: 120%;\">Cosmetics and skincare are among the most active categories for overseas brands entering Japan \u2014 Korean, Chinese, Taiwanese, Southeast Asian, European and American brands sell through Amazon.co.jp, Rakuten, Qoo10, social commerce and Japanese distributors. Cosmetics is also a crowded class in Japan, with many registered marks and many brand names built from the same descriptive words. Filing without a plan often leads to refusals or a registration that does not cover what you actually sell.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">In this article, Japanese Patent Attorney Toru Kano of BrandAgent explains which classes cosmetics brands need in Japan, how goods are described in Japanese, the refusals we see most often, and how to handle katakana and brand variants.<\/span><\/p>\n<div class=\"st-mybox st-mybox-class\" style=\"margin: 18px 0; padding: 16px; border: 2px solid #e5e7eb; border-radius: 10px; background: #fafafa;\">\n<p><span style=\"font-size: 120%;\"><strong>What you will learn<\/strong><\/span><\/p>\n<ul style=\"margin: 10px 0 0 18px;\">\n<li><span style=\"font-size: 120%;\">Class 3 and the related classes (5, 21, 35, 44) a cosmetics brand may need<\/span><\/li>\n<li><span style=\"font-size: 120%;\">How Japan groups similar goods (similar group codes)<\/span><\/li>\n<li><span style=\"font-size: 120%;\">How to describe your goods in Japanese<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Common refusals: descriptive words and ingredient names<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Katakana versions, sub-brands, marketplaces and costs<\/span><\/li>\n<\/ul>\n<\/div>\n<h2><span style=\"font-size: 120%;\">Foreign applicants file through a Japanese patent attorney<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">A company or individual without a domicile or business office in Japan must file a Japanese trademark application, and handle later procedures, through a representative in Japan \u2014 in practice a Japanese patent attorney (<em>Benrishi<\/em>). You do not need a Japanese subsidiary. We communicate in English and Chinese and accept payment by PayPal (in JPY) or bank transfer.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">Which classes does a cosmetics brand need?<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">Japan uses the Nice Classification. Within each class, the JPO also assigns &#8220;similar group codes&#8221; (<em>ruiji-gun<\/em> codes) in its Examination Guidelines for Similar Goods and Services. Goods that share a code are presumed similar, even across different classes, and examiners search earlier marks by these codes. Based on the current JPO guidelines:<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"1\">\n<thead>\n<tr style=\"background-color: #f5f5f5;\">\n<th style=\"padding: 8px; text-align: left;\"><span style=\"font-size: 120%;\">Class<\/span><\/th>\n<th style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Typical goods\/services<\/span><\/th>\n<th style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Similar group code (examples)<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>3<\/strong><\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Cosmetics (skincare, make-up, hair care, nail products)<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">04C01<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>3<\/strong><\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Soaps and detergents (body wash, hand soap)<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">04A01<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>3<\/strong><\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Perfumery \/ fragrances; dentifrices<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">04D01; 04B01<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>5<\/strong><\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Pharmaceutical and medical preparations (e.g. medical soap), dietary supplements<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Varies by goods<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>21<\/strong><\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Cosmetic utensils: make-up brushes, powder puffs, fitted vanity cases<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">21F01<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>35<\/strong><\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Retail\/wholesale services for cosmetics, soaps etc.<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Retail-service codes<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>44<\/strong><\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Beauty salon services<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">42C01<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: 120%;\">*Codes from the JPO&#8217;s Examination Guidelines for Similar Goods and Services (current edition). Individual items can carry different or additional codes \u2014 we check each item before filing.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">Some points that surprise foreign brand owners:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\"><strong>False nails<\/strong> are in Class 3, but the JPO assigns them code 21F01 \u2014 the same group as cosmetic utensils in Class 21. A false-nail mark can therefore conflict with an earlier mark for make-up brushes.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Cosmetics vs. soaps:<\/strong> cosmetics (04C01) and soaps (04A01) are different groups. If your line includes a face wash and a body soap, make sure both are covered.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Class 5:<\/strong> pharmaceutical and medical preparations belong to Class 5; for example, the JPO guidelines exclude medical soap from Class 3. Japan&#8217;s regulatory categories (such as &#8220;quasi-drugs&#8221;) do not automatically decide the Nice class \u2014 the class depends on how the goods are described. If you sell beauty supplements, those are generally Class 5 as well.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Class 35:<\/strong> useful if you run your own online or physical store selling multiple brands, or want broader coverage for retail. For a single-brand manufacturer, Class 3 for the goods is usually the core.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Class 44:<\/strong> if you also run salons, spas or offer treatments in Japan.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-size: 120%;\">Describing your goods in Japanese<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">Your Japanese application lists goods in Japanese. A literal translation of your home-country description does not always work. Terms such as &#8220;serum&#8221;, &#8220;essence&#8221;, &#8220;ampoule&#8221;, &#8220;cushion&#8221; or &#8220;toner&#8221; are clear in Korean or Western marketing, but the application needs wording that the JPO accepts as a clear description of goods. If the description is unclear, the JPO issues a refusal under Article 6(1) of the Trademark Act and you must amend it.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">In practice, the broad term &#8220;cosmetics&#8221; (\u5316\u7ca7\u54c1) covers most skincare and make-up items, and is often the best choice for Class 3. Add soaps (\u305b\u3063\u3051\u3093\u985e) and fragrances (\u9999\u6599) if you sell them. Listing many specific product names rarely adds protection and can introduce wording problems.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">If you already have a Chinese, Korean or other home application and want to claim Paris Convention priority (within 6 months), the Japanese goods must stay within the scope of the priority application. We prepare a Japanese description that fits both.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">Common refusals for cosmetics marks<\/span><\/h2>\n<h3><span style=\"font-size: 120%;\">1. Descriptive words (Article 3(1)(iii))<\/span><\/h3>\n<p><span style=\"font-size: 120%;\">Marks that merely indicate the quality, efficacy, raw materials or other characteristics of the goods cannot be registered. In cosmetics, many brand names are built from words such as WHITE, AQUA, MOIST, PURE, CLEAR, BRIGHT, SKIN, CICA or COLLAGEN. Used alone, or combined only with other descriptive words, such marks may be judged to merely describe the goods and be refused.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">Whether a specific word is descriptive depends on how Japanese traders and consumers understand it for those goods, so it is decided case by case. What we recommend:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\">Make sure the brand has a <strong>distinctive core<\/strong> \u2014 an invented word or an unusual element.<\/span><\/li>\n<li><span style=\"font-size: 120%;\">If the mark is &#8220;distinctive word + descriptive word&#8221; (e.g. &#8220;BRANDX AQUA&#8221;), remember that protection effectively centres on the distinctive part. Register that part on its own too.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-size: 120%;\">2. Ingredient names and misleading quality (Article 4(1)(xvi))<\/span><\/h3>\n<p><span style=\"font-size: 120%;\">A mark that contains an ingredient name, such as a vitamin or plant extract, can raise a refusal for being likely to mislead consumers about quality if the designated goods include products without that ingredient. According to the JPO, this kind of refusal is resolved by amending the designated goods to appropriate ones \u2014 for example, limiting them to goods containing that ingredient. If the refusal notice includes a proposed amendment, following it is usually the quickest route.<\/span><\/p>\n<h3><span style=\"font-size: 120%;\">3. Earlier similar marks (Article 4(1)(xi))<\/span><\/h3>\n<p><span style=\"font-size: 120%;\">Class 3 is crowded. Short names, common syllables and names similar to large cosmetics brands often clash with earlier marks. Similarity is judged by appearance, sound and meaning, with sound based on the natural Japanese reading. A prior search before filing is essential \u2014 and free with us when you instruct filing.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">Katakana versions and sub-brands<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">Japanese drugstores, magazines and social media often write foreign brand names in katakana. If Japanese customers will call your brand by a katakana name, consider registering that form too \u2014 otherwise a third party might register the katakana version, and similarity on sound alone may not always be enough to stop it.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">Product line or sub-brand names (&#8220;XX Serum&#8221;, &#8220;XX Glow Line&#8221;) can also be valuable, but they often contain descriptive words. Prioritise the house brand and the sub-brands that will be heavily promoted in Japan.<\/span><\/p>\n<div class=\"st-mybox  has-title st-mybox-class\" style=\"background:#ffebee;border-color:#ef9a9a;border-width:2px;border-radius:5px;margin: 25px 0 25px 0;\"><p class=\"st-mybox-title\" style=\"color:#ef5350;font-weight:bold;text-shadow: #fff 3px 0px 0px, #fff 2.83487px 0.981584px 0px, #fff 2.35766px 1.85511px 0px, #fff 1.62091px 2.52441px 0px, #fff 0.705713px 2.91581px 0px, #fff -0.287171px 2.98622px 0px, #fff -1.24844px 2.72789px 0px, #fff -2.07227px 2.16926px 0px, #fff -2.66798px 1.37182px 0px, #fff -2.96998px 0.42336px 0px, #fff -2.94502px -0.571704px 0px, #fff -2.59586px -1.50383px 0px, #fff -1.96093px -2.27041px 0px, #fff -1.11013px -2.78704px 0px, #fff -0.137119px -2.99686px 0px, #fff 0.850987px -2.87677px 0px, #fff 1.74541px -2.43999px 0px, #fff 2.44769px -1.73459px 0px, #fff 2.88051px -0.838246px 0px;\"><i class=\"fa fa-check-circle st-css-no\" aria-hidden=\"true\"><\/i>Cosmetics regulations are a separate matter<\/p><div class=\"st-in-mybox\">\n<p><span style=\"font-size: 120%;\">Importing and selling cosmetics in Japan is regulated under Japan&#8217;s Pharmaceuticals and Medical Devices Act (including labelling and advertising rules). A trademark registration does not mean your products may be sold in Japan, and regulatory compliance is outside our trademark service. Please consult a regulatory specialist for that part.<\/span><\/p>\n<\/div><\/div>\n<h2><span style=\"font-size: 120%;\">Amazon.co.jp, Rakuten and other marketplaces<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">Amazon&#8217;s Japanese Brand Registry page currently states that a pending or registered trademark issued by the relevant government trademark office is required (a word mark, or an image mark containing words, letters or numbers). The mark must match the brand name on your products and listings, so register the form you actually use. Other marketplaces such as Rakuten, Qoo10 and TikTok Shop have their own brand-protection rules, which change from time to time \u2014 check the latest guidelines of each.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">Normal examination takes around 9\u201312 months. If you need the registration sooner, accelerated examination can shorten this to around 2\u20133 months when the requirements are met.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">Cost guide (2026)<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">Official JPO fees: filing JPY 3,400 + JPY 8,600 per class; registration (10 years) JPY 32,900 per class. BrandAgent&#8217;s fees: <strong>JPY 25,000 per class at filing and JPY 25,000 per class at registration<\/strong> (excluding Japanese consumption tax). The prior search is free when you instruct us to file, and consultations and quotes are free.<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"1\">\n<thead>\n<tr style=\"background-color: #f5f5f5;\">\n<th style=\"padding: 8px; text-align: left;\"><span style=\"font-size: 120%;\">One mark<\/span><\/th>\n<th style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Official fees<\/span><\/th>\n<th style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">BrandAgent fees<\/span><\/th>\n<th style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Total (JPY)<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>Class 3 only<\/strong><\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">44,900<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">50,000<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">94,900<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>Classes 3 + 21<\/strong><\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">86,400<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">100,000<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">186,400<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>Classes 3 + 21 + 35<\/strong><\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">127,900<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">150,000<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">277,900<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: 120%;\">*Filing plus 10-year registration. Japanese consumption tax may apply to our fees. Responses to refusals are quoted separately \u2014 ask us for a free quote.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">FAQ<\/span><\/h2>\n<ul>\n<li><span style=\"font-size: 120%;\"><strong>Q. Is Class 3 enough for a skincare brand?<\/strong><br \/>\nA. For most skincare and make-up brands, Class 3 (cosmetics, plus soaps if relevant) is the core. Add Class 21 for brushes and tools, Class 5 for supplements or medical preparations, and Class 35 or 44 only if you run stores or salons.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Q. Our brand name contains &#8220;AQUA&#8221;. Can we register it?<\/strong><br \/>\nA. It depends on the whole mark. A word that describes the goods cannot be the basis of protection by itself, so the mark needs a distinctive element. We check this in the free prior search.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Q. Do we need a separate application for the katakana version?<\/strong><br \/>\nA. In Japan, one application covers one mark. If you will use the katakana name, a separate application is the safest way to secure it.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Q. Can we file with our logo in colour?<\/strong><br \/>\nA. Yes. A logo is registered as filed. We use your logo file as provided; if you want broader coverage of the name itself, add a standard-character word mark.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Q. Can we communicate in English or Chinese?<\/strong><br \/>\nA. Yes. We have handled more than 4,000 trademark applications, and every case is handled personally by the licensed patent attorney, in English or Chinese.<\/span><\/li>\n<\/ul>\n<div class=\"st-mybox  has-title st-mybox-class\" style=\"background:#f1f8e9;border-color:#a5d6a7;border-width:2px;border-radius:5px;margin: 25px 0 25px 0;\"><p class=\"st-mybox-title\" style=\"color:#4caf50;font-weight:bold;text-shadow: #fff 3px 0px 0px, #fff 2.83487px 0.981584px 0px, #fff 2.35766px 1.85511px 0px, #fff 1.62091px 2.52441px 0px, #fff 0.705713px 2.91581px 0px, #fff -0.287171px 2.98622px 0px, #fff -1.24844px 2.72789px 0px, #fff -2.07227px 2.16926px 0px, #fff -2.66798px 1.37182px 0px, #fff -2.96998px 0.42336px 0px, #fff -2.94502px -0.571704px 0px, #fff -2.59586px -1.50383px 0px, #fff -1.96093px -2.27041px 0px, #fff -1.11013px -2.78704px 0px, #fff -0.137119px -2.99686px 0px, #fff 0.850987px -2.87677px 0px, #fff 1.74541px -2.43999px 0px, #fff 2.44769px -1.73459px 0px, #fff 2.88051px -0.838246px 0px;\"><i class=\"fa fa-check-circle st-css-no\" aria-hidden=\"true\"><\/i>Key points<\/p><div class=\"st-in-mybox\">\n<ul>\n<li><span style=\"font-size: 120%;\">Class 3 is the core; add 5, 21, 35 or 44 only where your business needs them.<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Similar group codes can link goods across classes (e.g. false nails and cosmetic utensils share 21F01).<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Use clear Japanese goods descriptions \u2014 &#8220;cosmetics&#8221; usually covers most items.<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Avoid brand names made only of descriptive words; ingredient names may require limiting the goods.<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Secure katakana versions and key sub-brands; regulations are a separate matter.<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n<div style=\"background-color: #f0f7ff; border: 2px solid #0066cc; padding: 20px; margin: 24px 0; border-radius: 6px;\">\n<p><span style=\"font-size: 120%;\"><strong>Bringing your cosmetics brand to Japan?<\/strong><br \/>\nTell us your brand name, logo and product line \u2014 we will reply with the classes and goods you need and a fixed quote, free of charge.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">BrandAgent Patent Office (Kyoto, Japan)<br \/>\nToru Kano, Japanese Patent Attorney<\/span><\/p>\n<p><a style=\"color: #0066cc; font-weight: bold;\" href=\"https:\/\/brandagent.jp\/en\/trademark_lp\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 120%;\">Get a free quote for your Japanese trademark<\/span><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Registering a cosmetics or skincare brand in Japan: Class 3 and related classes, Japanese goods descriptions, descriptive-word refusals, katakana and costs.<\/p>\n","protected":false},"author":1,"featured_media":393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademark"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - 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