{"id":268,"date":"2026-11-01T18:31:08","date_gmt":"2026-11-01T09:31:08","guid":{"rendered":"https:\/\/brandagent.jp\/en_blog\/japan-trademark-chinese-characters-pinyin-katakana\/"},"modified":"2026-11-02T16:32:33","modified_gmt":"2026-11-02T07:32:33","slug":"japan-trademark-chinese-characters-pinyin-katakana","status":"publish","type":"post","link":"https:\/\/brandagent.jp\/en_blog\/japan-trademark-chinese-characters-pinyin-katakana\/","title":{"rendered":"Chinese Brand Names in Japan: Register Kanji, Pinyin, Katakana or English? (2026)"},"content":{"rendered":"<p><span style=\"font-size: 120%;\">&#8220;Our brand is written in simplified Chinese characters. Can we register the same logo in Japan?&#8221; &#8220;Do Japanese consumers read pinyin?&#8221; &#8220;Do we need a katakana version too?&#8221;<\/span><\/p>\n<p><span style=\"font-size: 120%;\">These are some of the most common questions we receive from brand owners in mainland China, Hong Kong and Taiwan who are preparing to sell in Japan. Japan uses Chinese characters (kanji), so it is easy to assume that a Chinese-character brand will &#8220;just work&#8221; in Japan. In practice, Japanese consumers read kanji with Japanese pronunciations, and pinyin is rarely read the way it is pronounced in Mandarin.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">In this article, Japanese Patent Attorney Toru Kano of BrandAgent explains how to choose the right script for a Chinese brand name in Japan, how similarity is assessed, and how many applications you actually need.<\/span><\/p>\n<div class=\"st-mybox st-mybox-class\" style=\"margin: 18px 0; padding: 16px; border: 2px solid #e5e7eb; border-radius: 10px; background: #fafafa;\">\n<p><span style=\"font-size: 120%;\"><strong>What you will learn<\/strong><\/span><\/p>\n<ul style=\"margin: 10px 0 0 18px;\">\n<li><span style=\"font-size: 120%;\">How the JPO compares marks: appearance, sound and meaning<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Simplified, traditional and Japanese kanji \u2014 how they look to Japanese consumers<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Why pinyin and Chinese characters are read differently in Japan<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Pros and cons of kanji, pinyin, katakana and English names<\/span><\/li>\n<li><span style=\"font-size: 120%;\">How many applications to file, and what it costs<\/span><\/li>\n<\/ul>\n<\/div>\n<h2><span style=\"font-size: 120%;\">Foreign applicants file through a Japanese patent attorney<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">A company or individual without a domicile or business office in Japan must file a Japanese trademark application \u2014 and handle all later procedures \u2014 through a representative in Japan, in practice a Japanese patent attorney (<em>Benrishi<\/em>). The applicant&#8217;s name and address are entered in Japanese, and the original-language name and address can be recorded as well. We communicate in English and Chinese, and accept payment by PayPal (in JPY) or bank transfer.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">How the JPO judges similarity: appearance, sound and meaning<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">Under the JPO Trademark Examination Guidelines, the similarity of two marks is judged by looking at the overall impression, memory and associations that the marks give consumers through their <strong>appearance<\/strong>, <strong>sound (pronunciation)<\/strong> and <strong>meaning (concept)<\/strong>, considered as a whole.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">For Chinese brands, the most important element is usually <strong>sound<\/strong>. The pronunciation that counts is the one that Japanese traders and consumers would naturally give the mark \u2014 not the pronunciation in China. The guidelines also state that if a word mark has two or more natural readings, all of them are taken into account, even if one reading is indicated with small phonetic characters. Kanji often have several Japanese readings, so a kanji mark may be compared with earlier marks under a reading you never intended.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">For foreign words, the guidelines say that a meaning does not arise if Japanese consumers would not immediately understand it. A Chinese word that is meaningful in China may therefore carry no &#8220;meaning&#8221; at all for a Japanese examiner \u2014 only its appearance and Japanese reading.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">Simplified, traditional and Japanese kanji<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">The same character can have three different shapes. For example, &#8220;music\/joy&#8221; is \u4e50 in simplified Chinese, \u6a02 in traditional Chinese and \u697d in modern Japanese. &#8220;Dragon&#8221; is \u9f99 in simplified Chinese, \u9f8d in traditional Chinese (also an older Japanese form) and usually \u7adc in modern Japanese.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\"><strong>Simplified characters:<\/strong> many are unfamiliar to Japanese consumers and may not be read as characters at all \u2014 they look more like a design.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Traditional characters:<\/strong> often the same as older Japanese forms, so they are easier for Japanese consumers to read.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Japanese kanji:<\/strong> the most natural for Japanese consumers, who will read them with Japanese pronunciations.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 120%;\">The basic rule: register the form you will actually show on packaging, in stores and on Japanese marketplace listings. If your Japanese products will use katakana or Japanese kanji, a registration only for the simplified-character logo may not match the mark you actually use \u2014 which matters later for enforcement and for defending against non-use cancellation.<\/span><\/p>\n<h3><span style=\"font-size: 120%;\">Standard characters or logo?<\/span><\/h3>\n<p><span style=\"font-size: 120%;\">Japan has a &#8220;standard character&#8221; system that lets you register a word without specifying a font, but only characters designated by the JPO Commissioner can be used. A mark containing characters outside that list must be filed as a logo with an image specimen. Some simplified characters may need to be checked on this point, so we confirm it before filing. Note also that if you designate Japan through the Madrid system, a &#8220;standard characters&#8221; declaration in the international registration is not treated as a Japanese standard-character mark \u2014 according to the JPO, this does not change the scope of protection.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">Example: how a Chinese brand is read in Japan<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">Take a fictional brand, \u7f8e\u60a6 (Meiyue):<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"1\">\n<thead>\n<tr style=\"background-color: #f5f5f5;\">\n<th style=\"padding: 8px; text-align: left;\"><span style=\"font-size: 120%;\">Form<\/span><\/th>\n<th style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Natural Japanese reading (example)<\/span><\/th>\n<th style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Comment<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>\u7f8e\u60a6 (kanji)<\/strong><\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">&#8220;Bi-etsu&#8221;<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Read with Japanese pronunciations<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>MEIYUE (pinyin)<\/strong><\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">&#8220;Mei-yue&#8221;, &#8220;Mei-yu&#8221;\u2026<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Varies \u2014 romaji or English-style reading<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>\u30e1\u30a4\u30e6\u30a8 (katakana)<\/strong><\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">&#8220;Mei-yue&#8221;<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">One fixed reading<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: 120%;\">*Fictional example. Actual similarity is decided case by case.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">The kanji version and the pinyin\/katakana version sound completely different in Japan. If you register only the kanji, a third party could register \u30e1\u30a4\u30e6\u30a8 in katakana, and you may find it hard to stop them on the basis of sound. Conversely, if someone already owns a mark pronounced &#8220;Bietsu&#8221;, your kanji mark could be refused even though nobody in China would read it that way.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">Pinyin spellings containing letters such as X, Q or ZH are especially unpredictable for Japanese readers. If you want Japanese customers to call your brand by a particular name, registering the katakana form is the most reliable way to secure it.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">Pros and cons of each form<\/span><\/h2>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"1\">\n<thead>\n<tr style=\"background-color: #f5f5f5;\">\n<th style=\"padding: 8px; text-align: left;\"><span style=\"font-size: 120%;\">Form<\/span><\/th>\n<th style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Advantages<\/span><\/th>\n<th style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Points to watch<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>Kanji<\/strong><\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Consistent with your home brand; meaning may come across<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Judged by Japanese readings; simplified forms may be unreadable<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>Pinyin<\/strong><\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Same spelling as other export markets<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Pronunciation in Japan is unpredictable<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>Katakana<\/strong><\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Secures the name Japanese customers will say<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Useful only in Japan<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>English name<\/strong><\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Easy to unify across marketplaces and countries<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Common English words may lack distinctiveness or clash with earlier marks<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"font-size: 120%;\">How many applications do you need?<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">In Japan, one application covers one mark. A logo with kanji on top and pinyin below is one combined mark. Each part of a two-line mark is often read separately, but which part is treated as the dominant element depends on the case, so it is safer to register your most important forms on their own as well.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">We usually recommend this order of priority:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\"><strong>First:<\/strong> the form that is most visible on your Japanese products and listings (often the English name or pinyin, sometimes katakana).<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Second:<\/strong> the katakana form, to secure the name Japanese customers will use.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Third:<\/strong> the kanji form, if you will display it in Japan or are worried about imitation.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 120%;\">If your budget is limited, start with the one form you will actually use in Japan and add others as sales grow. If you have a Chinese application, you can also claim Paris Convention priority within 6 months of the first filing.<\/span><\/p>\n<h3><span style=\"font-size: 120%;\">Cost guide (one class)<\/span><\/h3>\n<p><span style=\"font-size: 120%;\">Official JPO fees: filing JPY 3,400 + JPY 8,600 per class; registration (10 years) JPY 32,900 per class. BrandAgent&#8217;s fees: <strong>JPY 25,000 per class at filing and JPY 25,000 per class at registration<\/strong> (excluding Japanese consumption tax). The prior search is free when you instruct us to file, and consultations and quotes are free.<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"1\">\n<thead>\n<tr style=\"background-color: #f5f5f5;\">\n<th style=\"padding: 8px; text-align: left;\"><span style=\"font-size: 120%;\">Applications<\/span><\/th>\n<th style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Official fees<\/span><\/th>\n<th style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">BrandAgent fees<\/span><\/th>\n<th style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">Total (JPY)<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>1 (e.g. English name)<\/strong><\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">44,900<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">50,000<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">94,900<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>2 (+ katakana)<\/strong><\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">89,800<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">100,000<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">189,800<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><span style=\"font-size: 120%;\"><strong>3 (+ kanji)<\/strong><\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">134,700<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">150,000<\/span><\/td>\n<td style=\"padding: 8px; text-align: center;\"><span style=\"font-size: 120%;\">284,700<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: 120%;\">*One class each, 10-year registration. Japanese consumption tax may apply to our fees.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">Watch out for distributors filing in their own name<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">Sometimes a Japanese distributor or subsidiary files the katakana form of a Chinese brand in its own name. This is legally possible, but if the business relationship ends, ownership of the Japanese mark can become a dispute. Decide in writing who owns which Japanese marks, and what happens to them if the distribution agreement ends.<\/span><\/p>\n<div class=\"st-mybox  has-title st-mybox-class\" style=\"background:#ffebee;border-color:#ef9a9a;border-width:2px;border-radius:5px;margin: 25px 0 25px 0;\"><p class=\"st-mybox-title\" style=\"color:#ef5350;font-weight:bold;text-shadow: #fff 3px 0px 0px, #fff 2.83487px 0.981584px 0px, #fff 2.35766px 1.85511px 0px, #fff 1.62091px 2.52441px 0px, #fff 0.705713px 2.91581px 0px, #fff -0.287171px 2.98622px 0px, #fff -1.24844px 2.72789px 0px, #fff -2.07227px 2.16926px 0px, #fff -2.66798px 1.37182px 0px, #fff -2.96998px 0.42336px 0px, #fff -2.94502px -0.571704px 0px, #fff -2.59586px -1.50383px 0px, #fff -1.96093px -2.27041px 0px, #fff -1.11013px -2.78704px 0px, #fff -0.137119px -2.99686px 0px, #fff 0.850987px -2.87677px 0px, #fff 1.74541px -2.43999px 0px, #fff 2.44769px -1.73459px 0px, #fff 2.88051px -0.838246px 0px;\"><i class=\"fa fa-check-circle st-css-no\" aria-hidden=\"true\"><\/i>Do not wait until the brand is popular<\/p><div class=\"st-in-mybox\">\n<p><span style=\"font-size: 120%;\">Japan is a first-to-file country. If a third party registers your katakana or kanji name first, getting it back requires an opposition or an invalidation trial, which takes time and money and is not always successful. Secure your main forms before you start selling in Japan.<\/span><\/p>\n<\/div><\/div>\n<h2><span style=\"font-size: 120%;\">FAQ<\/span><\/h2>\n<ul>\n<li><span style=\"font-size: 120%;\"><strong>Q. Can we register our simplified-character logo as it is?<\/strong><br \/>\nA. Often yes, but many Japanese consumers cannot read simplified characters, and similarity is judged by Japanese readings. Consider also registering the form you will use in Japan.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Q. Is one two-line logo (kanji + pinyin) enough?<\/strong><br \/>\nA. It gives some protection, but which part is treated as dominant depends on the case. We recommend filing your key forms separately.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Q. Does the JPO consider Mandarin pronunciation?<\/strong><br \/>\nA. The reading that counts is the one Japanese consumers would naturally give. Do not rely on your mark being read as it is in Mandarin.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Q. How long does registration take?<\/strong><br \/>\nA. Normal examination usually takes around 9\u201312 months. Accelerated examination, if the requirements are met, can shorten this to around 2\u20133 months.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Q. Can we communicate in Chinese?<\/strong><br \/>\nA. Yes. We have handled more than 4,000 applications, and every case is handled personally by the patent attorney, in English or Chinese.<\/span><\/li>\n<\/ul>\n<div class=\"st-mybox  has-title st-mybox-class\" style=\"background:#f1f8e9;border-color:#a5d6a7;border-width:2px;border-radius:5px;margin: 25px 0 25px 0;\"><p class=\"st-mybox-title\" style=\"color:#4caf50;font-weight:bold;text-shadow: #fff 3px 0px 0px, #fff 2.83487px 0.981584px 0px, #fff 2.35766px 1.85511px 0px, #fff 1.62091px 2.52441px 0px, #fff 0.705713px 2.91581px 0px, #fff -0.287171px 2.98622px 0px, #fff -1.24844px 2.72789px 0px, #fff -2.07227px 2.16926px 0px, #fff -2.66798px 1.37182px 0px, #fff -2.96998px 0.42336px 0px, #fff -2.94502px -0.571704px 0px, #fff -2.59586px -1.50383px 0px, #fff -1.96093px -2.27041px 0px, #fff -1.11013px -2.78704px 0px, #fff -0.137119px -2.99686px 0px, #fff 0.850987px -2.87677px 0px, #fff 1.74541px -2.43999px 0px, #fff 2.44769px -1.73459px 0px, #fff 2.88051px -0.838246px 0px;\"><i class=\"fa fa-check-circle st-css-no\" aria-hidden=\"true\"><\/i>Key points<\/p><div class=\"st-in-mybox\">\n<ul>\n<li><span style=\"font-size: 120%;\">Similarity is judged by appearance, sound and meaning; the sound is the natural Japanese reading.<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Kanji are read in Japanese and pinyin readings vary \u2014 secure your Japanese name in katakana.<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Register the form you will actually use in Japan.<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Prioritise: main form first, then katakana, then kanji.<\/span><\/li>\n<li><span style=\"font-size: 120%;\">BrandAgent fees: JPY 25,000 per class at filing and at registration; free prior search when you instruct us to file.<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n<h2 id=\"related-articles\"><span style=\"font-size: 120%;\">Related articles<\/span><\/h2>\n<ul>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-similarity-test\/\">How Japan Judges Trademark Similarity: Appearance, Sound and Meaning Explained<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_search\/\">Trademark Search in Japan: How to Check Prior Marks Before Filing (and What People Miss)<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-standard-character-mark\/\">Standard Character Marks in Japan: Word Mark vs. Logo Mark and How to Choose<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-cost\/\">How Much Does a Japanese Trademark Cost? Fees for Foreign Applicants (2026)<\/a><\/span><\/li>\n<\/ul>\n<div style=\"background-color: #f0f7ff; border: 2px solid #0066cc; padding: 20px; margin: 24px 0; border-radius: 6px;\">\n<p><span style=\"font-size: 120%;\"><strong>Bringing your Chinese brand to Japan?<\/strong><br \/>\nTell us your brand name, logo and products \u2014 we will reply with the forms and classes you need and a fixed quote, free of charge.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">BrandAgent Patent Office (Kyoto, Japan)<br \/>\nToru Kano, Japanese Patent Attorney<\/span><\/p>\n<p><a style=\"color: #0066cc; font-weight: bold;\" href=\"https:\/\/brandagent.jp\/en\/trademark_lp\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 120%;\">Get a free quote for your Japanese trademark<\/span><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How Japanese examiners and consumers read Chinese characters and pinyin, how similarity is judged by appearance, sound and meaning, and how many Japanese trademark applications a Chinese brand needs.<\/p>\n","protected":false},"author":1,"featured_media":299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademark"],"_links":{"self":[{"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/posts\/268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/comments?post=268"}],"version-history":[{"count":1,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/posts\/268\/revisions"}],"predecessor-version":[{"id":278,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/posts\/268\/revisions\/278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/media\/299"}],"wp:attachment":[{"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/media?parent=268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/categories?post=268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/tags?post=268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}