{"id":126,"date":"2026-10-31T12:23:42","date_gmt":"2026-10-31T03:23:42","guid":{"rendered":"https:\/\/brandagent.jp\/en_blog\/japan-trademark-rights\/"},"modified":"2026-11-02T16:34:32","modified_gmt":"2026-11-02T07:34:32","slug":"japan-trademark-rights","status":"publish","type":"post","link":"https:\/\/brandagent.jp\/en_blog\/japan-trademark-rights\/","title":{"rendered":"What Is a Trademark Right in Japan? When It Arises, Scope, Duration and Infringement"},"content":{"rendered":"<p><span style=\"font-size: 120%;\">&#8220;When does our trademark right in Japan actually start?&#8221; &#8220;Does our home registration count in Japan?&#8221; &#8220;What can we do if someone copies our brand?&#8221;<\/span><\/p>\n<p><span style=\"font-size: 120%;\">In this article, Japanese Patent Attorney Toru Kano of BrandAgent explains the trademark right in Japan \u2014 when it arises, what it covers, how long it lasts and how it works against infringers \u2014 for overseas companies and individuals selling in the Japanese market.<\/span><\/p>\n<div class=\"st-mybox st-mybox-class\" style=\"margin: 18px 0; padding: 16px; border: 2px solid #e5e7eb; border-radius: 10px; background: #fafafa;\">\n<p><span style=\"font-size: 120%;\"><strong>What you will learn<\/strong><\/span><\/p>\n<ul style=\"margin: 10px 0 0 18px;\">\n<li><span style=\"font-size: 120%;\">What a trademark right is, and how it differs from &#8220;registration&#8221;<\/span><\/li>\n<li><span style=\"font-size: 120%;\">When the right arises, and why Japan&#8217;s first-to-file rule matters<\/span><\/li>\n<li><span style=\"font-size: 120%;\">What the right protects, and why the designated goods\/services decide its scope<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Duration, renewal, and what you can do against infringers<\/span><\/li>\n<\/ul>\n<\/div>\n<h2><span style=\"font-size: 120%;\">What is a trademark right? Start with &#8220;trademark&#8221;<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3096\" src=\"https:\/\/brandagent.jp\/blog\/wp-content\/uploads\/2021\/09\/space-3262811_1280-1024x640.jpg\" alt=\"\" width=\"920\" height=\"575\" \/><\/p>\n<p><span style=\"font-size: 120%;\">A trademark is a sign a business uses to distinguish its goods or services from those of others \u2014 a brand name, product name, service name or logo.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">In Japan, a trademark can consist of letters, figures, symbols, three-dimensional shapes or combinations of these. Since April 2015, motion marks, hologram marks, color marks, sound marks and position marks can also be registered.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">A trademark right is an exclusive right to use a registered mark for specific goods or services. Its effect extends not only to the identical mark but also to similar marks used on similar goods or services.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">Trademark registration vs. trademark right<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3097\" src=\"https:\/\/brandagent.jp\/blog\/wp-content\/uploads\/2021\/09\/to-register-257986_1280-1024x662.jpg\" alt=\"\" width=\"920\" height=\"662\" \/><\/p>\n<p><span style=\"font-size: 120%;\">Trademark <strong>registration<\/strong> is the procedure: filing with the Japan Patent Office (JPO), passing examination and being entered in the register. The trademark <strong>right<\/strong> is the result of that procedure.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">If you use a mark in Japan without registering it and someone else has already registered a similar mark, your use may infringe their right. Even prior use is generally not protected unless your mark was already widely known among consumers in Japan. &#8220;We were using it first&#8221; is not a reliable defense in Japan.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">When does the trademark right arise?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3098\" src=\"https:\/\/brandagent.jp\/blog\/wp-content\/uploads\/2021\/09\/audit-3929140_1920-1-1024x594.jpg\" alt=\"\" width=\"920\" height=\"594\" \/><\/p>\n<p><span style=\"font-size: 120%;\">The right does <strong>not<\/strong> arise when you file. The typical sequence is:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\">Filing \u2192 formality check \u2192 substantive examination \u2192 decision of registration \u2192 payment of the registration fee \u2192 <strong>registration (the right arises here)<\/strong> \u2192 publication in the Trademark Gazette<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 120%;\">Examination takes about 9\u201312 months under normal examination, or about 2\u20133 months with accelerated examination (certain requirements apply). A pending application is not a full right, although its filing date gives you priority over later applicants.<\/span><\/p>\n<div class=\"st-mybox  has-title st-mybox-class\" style=\"background:#ffebee;border-color:#ef9a9a;border-width:2px;border-radius:5px;margin: 25px 0 25px 0;\"><p class=\"st-mybox-title\" style=\"color:#ef5350;font-weight:bold;text-shadow: #fff 3px 0px 0px, #fff 2.83487px 0.981584px 0px, #fff 2.35766px 1.85511px 0px, #fff 1.62091px 2.52441px 0px, #fff 0.705713px 2.91581px 0px, #fff -0.287171px 2.98622px 0px, #fff -1.24844px 2.72789px 0px, #fff -2.07227px 2.16926px 0px, #fff -2.66798px 1.37182px 0px, #fff -2.96998px 0.42336px 0px, #fff -2.94502px -0.571704px 0px, #fff -2.59586px -1.50383px 0px, #fff -1.96093px -2.27041px 0px, #fff -1.11013px -2.78704px 0px, #fff -0.137119px -2.99686px 0px, #fff 0.850987px -2.87677px 0px, #fff 1.74541px -2.43999px 0px, #fff 2.44769px -1.73459px 0px, #fff 2.88051px -0.838246px 0px;\"><i class=\"fa fa-check-circle st-css-no\" aria-hidden=\"true\"><\/i>Japan is first-to-file<\/p><div class=\"st-in-mybox\">\n<p><span style=\"font-size: 120%;\">For identical or similar marks, the party who files first is in principle entitled to registration, regardless of who used the mark first. If you filed in your home country within the last 6 months, you can claim Paris Convention priority so that your Japanese application is treated as filed on your home filing date.<\/span><\/p>\n<\/div><\/div>\n<h2><span style=\"font-size: 120%;\">What does the trademark right protect?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3099\" src=\"https:\/\/brandagent.jp\/blog\/wp-content\/uploads\/2021\/09\/rockets-4528194_1280-1024x576.png\" alt=\"\" width=\"920\" height=\"518\" \/><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\">You can use the registered mark exclusively for the designated goods\/services<\/span><\/li>\n<li><span style=\"font-size: 120%;\">You can exclude others from using identical or similar marks on identical or similar goods\/services<\/span><\/li>\n<li><span style=\"font-size: 120%;\">You can seek an injunction and damages against infringers<\/span><\/li>\n<li><span style=\"font-size: 120%;\">You can assign or license the right as a business asset<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 120%;\">The right is effective <strong>only in Japan<\/strong>. Conversely, your registrations in China, Korea, the EU or elsewhere have no effect in Japan.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">For e-commerce sellers, a Japanese registration is also what you rely on when enrolling in brand protection programs and filing infringement reports on Amazon Japan, Rakuten and other platforms.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">Why the designated goods and services matter<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3100\" src=\"https:\/\/brandagent.jp\/blog\/wp-content\/uploads\/2021\/09\/financial-4560047_1280-1-1024x660.jpg\" alt=\"\" width=\"920\" height=\"592\" \/><\/p>\n<p><span style=\"font-size: 120%;\">When you file, you list the goods (&#8220;designated goods&#8221;) and services (&#8220;designated services&#8221;) the mark is used for, together with their class under the Nice Classification (Classes 1\u201345). The scope of your right is defined by this list.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">Japan has its own practice for wording goods and services, so a description accepted in your home country may need adjusting. A list that is too narrow leaves products unprotected; one that is unclear invites an Office Action.<\/span><\/p>\n<div class=\"st-mybox  has-title st-mybox-class\" style=\"background:#f1f8e9;border-color:#a5d6a7;border-width:2px;border-radius:5px;margin: 25px 0 25px 0;\"><p class=\"st-mybox-title\" style=\"color:#4caf50;font-weight:bold;text-shadow: #fff 3px 0px 0px, #fff 2.83487px 0.981584px 0px, #fff 2.35766px 1.85511px 0px, #fff 1.62091px 2.52441px 0px, #fff 0.705713px 2.91581px 0px, #fff -0.287171px 2.98622px 0px, #fff -1.24844px 2.72789px 0px, #fff -2.07227px 2.16926px 0px, #fff -2.66798px 1.37182px 0px, #fff -2.96998px 0.42336px 0px, #fff -2.94502px -0.571704px 0px, #fff -2.59586px -1.50383px 0px, #fff -1.96093px -2.27041px 0px, #fff -1.11013px -2.78704px 0px, #fff -0.137119px -2.99686px 0px, #fff 0.850987px -2.87677px 0px, #fff 1.74541px -2.43999px 0px, #fff 2.44769px -1.73459px 0px, #fff 2.88051px -0.838246px 0px;\"><i class=\"fa fa-check-circle st-css-no\" aria-hidden=\"true\"><\/i>Official JPO fees<\/p><div class=\"st-in-mybox\">\n<ul style=\"list-style-type: disc;\">\n<li><span style=\"font-size: 120%;\"><strong>Filing:<\/strong> JPY 3,400 + JPY 8,600 \u00d7 number of classes<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Registration (10 years):<\/strong> JPY 32,900 \u00d7 number of classes<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Example, 2 classes:<\/strong> filing JPY 20,600 \/ registration JPY 65,800<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n<p><span style=\"font-size: 120%;\">BrandAgent&#8217;s attorney fees are JPY 25,000 per class at filing and JPY 25,000 per class at registration (excluding Japanese consumption tax, where applicable).<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">Marks that cannot be registered<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3096\" src=\"https:\/\/brandagent.jp\/blog\/wp-content\/uploads\/2021\/09\/space-3262811_1280-1024x640.jpg\" alt=\"\" width=\"920\" height=\"575\" \/><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\"><strong>Marks lacking distinctiveness:<\/strong> marks that merely indicate origin, place of sale, quality and so on (e.g. &#8220;Hokkaido&#8221; for vegetables)<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Marks contrary to the public interest:<\/strong> marks identical or similar to national flags, marks that may harm public order or morality, and marks likely to mislead about the goods or services<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Marks confusingly similar to another&#8217;s registered mark<\/strong> for identical or similar goods\/services<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 120%;\">Similarity is judged by looking at appearance, pronunciation and meaning (concept) as a whole. Note that pronunciation is judged as Japanese consumers would read the mark, which can make Latin-letter or Chinese-character marks look &#8220;similar&#8221; in unexpected ways.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">Duration and renewal<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3097\" src=\"https:\/\/brandagent.jp\/blog\/wp-content\/uploads\/2021\/09\/to-register-257986_1280-1024x662.jpg\" alt=\"\" width=\"920\" height=\"662\" \/><\/p>\n<p><span style=\"font-size: 120%;\">A trademark right lasts <strong>10 years from the date of registration<\/strong> and can be renewed every 10 years, any number of times. Unlike a patent, which ends after 20 years, a trademark can be kept alive indefinitely as long as it is renewed.<\/span><\/p>\n<div class=\"st-mybox  has-title st-mybox-class\" style=\"background:#f1f8e9;border-color:#a5d6a7;border-width:2px;border-radius:5px;margin: 25px 0 25px 0;\"><p class=\"st-mybox-title\" style=\"color:#4caf50;font-weight:bold;text-shadow: #fff 3px 0px 0px, #fff 2.83487px 0.981584px 0px, #fff 2.35766px 1.85511px 0px, #fff 1.62091px 2.52441px 0px, #fff 0.705713px 2.91581px 0px, #fff -0.287171px 2.98622px 0px, #fff -1.24844px 2.72789px 0px, #fff -2.07227px 2.16926px 0px, #fff -2.66798px 1.37182px 0px, #fff -2.96998px 0.42336px 0px, #fff -2.94502px -0.571704px 0px, #fff -2.59586px -1.50383px 0px, #fff -1.96093px -2.27041px 0px, #fff -1.11013px -2.78704px 0px, #fff -0.137119px -2.99686px 0px, #fff 0.850987px -2.87677px 0px, #fff 1.74541px -2.43999px 0px, #fff 2.44769px -1.73459px 0px, #fff 2.88051px -0.838246px 0px;\"><i class=\"fa fa-check-circle st-css-no\" aria-hidden=\"true\"><\/i>Renewal rules<\/p><div class=\"st-in-mybox\">\n<ul>\n<li><span style=\"font-size: 120%;\"><strong>When:<\/strong> from 6 months before expiry up to the expiry date<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Grace period:<\/strong> within 6 months after expiry, with a surcharge (double the fee)<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Official fee:<\/strong> JPY 43,600 \u00d7 number of classes (10 years) or JPY 22,800 \u00d7 number of classes (5 years)<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n<p><span style=\"font-size: 120%;\">The JPO does not send reminders, so you need to manage the deadline yourself or have your Japanese attorney do it. Renewal must also be filed through a representative in Japan if you have no address in Japan.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">Also keep in mind that a registration can be challenged: anyone may file an opposition within 2 months of publication of the registration gazette, and a mark not used in Japan for 3 or more consecutive years can be cancelled for non-use.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">The three functions of a trademark<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3098\" src=\"https:\/\/brandagent.jp\/blog\/wp-content\/uploads\/2021\/09\/audit-3929140_1920-1-1024x594.jpg\" alt=\"\" width=\"920\" height=\"594\" \/><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\"><strong>Indication of origin:<\/strong> shows which company or brand the goods come from<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Quality guarantee:<\/strong> customers expect consistent quality under the same brand<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Advertising:<\/strong> recognition of the brand itself becomes value<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 120%;\">A trademark right is, in essence, a mechanism to protect the goodwill accumulated in your brand.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">If your trademark is infringed in Japan<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">With a Japanese registration, the main options are:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\">Sending a warning letter to the infringer<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Filing infringement reports with Amazon Japan, Rakuten and other platforms<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Claiming an injunction (stopping use) and damages<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 120%;\">Without a registration, these options are much weaker. Whether a specific use infringes depends on the facts, so please consult us before taking action.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">Company registration and domain names are not trademark rights<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3100\" src=\"https:\/\/brandagent.jp\/blog\/wp-content\/uploads\/2021\/09\/financial-4560047_1280-1-1024x660.jpg\" alt=\"\" width=\"920\" height=\"592\" \/><\/p>\n<p><span style=\"font-size: 120%;\">Registering a company (including a Japanese subsidiary or branch) and acquiring a domain name are separate systems. Neither creates a trademark right. A trademark right arises only by filing with and registering at the JPO.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">When should you think about trademark rights?<\/span><\/h2>\n<ul>\n<li><span style=\"font-size: 120%;\">Before launching a brand in Japan (search before you finalize the name or logo)<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Before releasing a new product or service in Japan<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Before opening a store on Amazon Japan or Rakuten, or starting advertising<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Before licensing, distribution deals or joint ventures in Japan<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Before and after M&amp;A or business transfers (to check brand assets)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 120%;\">Ideally, act before you spend money on the brand. Registration takes time, so start early.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">FAQ<\/span><\/h2>\n<ul>\n<li><span style=\"font-size: 120%;\"><strong>Q. When does the trademark right arise?<\/strong><br \/>\nA. Not at filing, but when the registration fee is paid after examination and the mark is entered in the register.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Q. How long does it last?<\/strong><br \/>\nA. 10 years from registration, renewable every 10 years any number of times.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Q. Can we stop every use of the same name?<\/strong><br \/>\nA. Not necessarily. The scope is defined by the registered mark and the designated goods\/services, so the right may not reach unrelated goods or services.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Q. We used the brand first. Are we protected?<\/strong><br \/>\nA. In principle, Japan protects whoever registers first. Limited protection exists for marks that are well known in Japan, but you should not rely on it.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Q. Is our home-country registration valid in Japan?<\/strong><br \/>\nA. No. You need a Japanese registration, by direct filing or by designating Japan through the Madrid System.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-size: 120%;\">Summary<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large\" src=\"https:\/\/brandagent.jp\/blog\/wp-content\/uploads\/2020\/11\/trademark-scaled-1-1024x512.jpg\" alt=\"\" width=\"920\" height=\"460\" \/><\/p>\n<div class=\"st-mybox  has-title st-mybox-class\" style=\"background:#f1f8e9;border-color:#a5d6a7;border-width:2px;border-radius:5px;margin: 25px 0 25px 0;\"><p class=\"st-mybox-title\" style=\"color:#4caf50;font-weight:bold;text-shadow: #fff 3px 0px 0px, #fff 2.83487px 0.981584px 0px, #fff 2.35766px 1.85511px 0px, #fff 1.62091px 2.52441px 0px, #fff 0.705713px 2.91581px 0px, #fff -0.287171px 2.98622px 0px, #fff -1.24844px 2.72789px 0px, #fff -2.07227px 2.16926px 0px, #fff -2.66798px 1.37182px 0px, #fff -2.96998px 0.42336px 0px, #fff -2.94502px -0.571704px 0px, #fff -2.59586px -1.50383px 0px, #fff -1.96093px -2.27041px 0px, #fff -1.11013px -2.78704px 0px, #fff -0.137119px -2.99686px 0px, #fff 0.850987px -2.87677px 0px, #fff 1.74541px -2.43999px 0px, #fff 2.44769px -1.73459px 0px, #fff 2.88051px -0.838246px 0px;\"><i class=\"fa fa-check-circle st-css-no\" aria-hidden=\"true\"><\/i>Key points<\/p><div class=\"st-in-mybox\">\n<ul>\n<li><span style=\"font-size: 120%;\">A trademark right is defined by &#8220;mark + designated goods\/services&#8221; and extends to similar marks and goods.<\/span><\/li>\n<li><span style=\"font-size: 120%;\">It arises on registration, not on filing. Japan is first-to-file.<\/span><\/li>\n<li><span style=\"font-size: 120%;\">It is effective only in Japan; home-country registrations do not count.<\/span><\/li>\n<li><span style=\"font-size: 120%;\">It lasts 10 years and can be renewed indefinitely.<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Foreign applicants must file and renew through a Japanese patent attorney.<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n<h2 id=\"related-articles\"><span style=\"font-size: 120%;\">Related articles<\/span><\/h2>\n<ul>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_infringement\/\">Accused of Trademark Infringement in Japan? How to Respond to a Warning Letter or an Amazon\/Rakuten Complaint<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-infringement-warning-letter\/\">Accused of Trademark Infringement in Japan? What Overseas Sellers Should Check and Do<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_renewal\/\">Japanese Trademark Renewal: Deadlines, Official Fees and Procedure for Foreign Owners<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-vs-patent-design-copyright\/\">Trademark vs Patent vs Design vs Copyright in Japan: What Each One Protects<\/a><\/span><\/li>\n<\/ul>\n<div style=\"background-color: #f0f7ff; border: 2px solid #0066cc; padding: 20px; margin: 24px 0; border-radius: 6px;\">\n<p><span style=\"font-size: 120%;\"><strong>Planning to protect your brand in Japan?<\/strong><br \/>\nTell us your mark and your products \u2014 we will reply with the classes you need and a fixed quote, free of charge.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">BrandAgent Patent Office (Kyoto, Japan)<br \/>\nToru Kano, Japanese Patent Attorney<\/span><\/p>\n<p><a style=\"color: #0066cc; font-weight: bold;\" href=\"https:\/\/brandagent.jp\/en\/trademark_lp\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 120%;\">Get a free quote for your Japanese trademark<\/span><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Japanese patent attorney explains trademark rights in Japan for foreign brand owners: when the right arises, what it protects, why designated goods matter, 10-year term and renewal, and what you can do against infringers.<\/p>\n","protected":false},"author":1,"featured_media":333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademark"],"_links":{"self":[{"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/posts\/126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/comments?post=126"}],"version-history":[{"count":1,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/posts\/126\/revisions"}],"predecessor-version":[{"id":203,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/posts\/126\/revisions\/203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/media\/333"}],"wp:attachment":[{"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/media?parent=126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/categories?post=126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/tags?post=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}