{"id":134,"date":"2026-10-31T16:46:34","date_gmt":"2026-10-31T07:46:34","guid":{"rendered":"https:\/\/brandagent.jp\/en_blog\/home\/"},"modified":"2026-11-01T18:57:53","modified_gmt":"2026-11-01T09:57:53","slug":"home","status":"publish","type":"page","link":"https:\/\/brandagent.jp\/en_blog\/","title":{"rendered":"Japanese Trademark Guide for Overseas Brands"},"content":{"rendered":"<div style=\"background: #0b3a6e; color: #fff; border-radius: 12px; padding: 28px 22px; margin: 0 0 24px;\">\n<p style=\"margin: 0 0 8px; font-size: 90%; letter-spacing: .05em; color: #cfe0f5;\">JAPANESE TRADEMARK GUIDE \u2014 BY A LICENSED JAPANESE PATENT ATTORNEY<\/p>\n<p style=\"margin: 0 0 12px; font-size: 170%; font-weight: bold; line-height: 1.35; color: #fff;\">Protect your brand in Japan,<br \/>the right way, the first time.<\/p>\n<p style=\"margin: 0 0 18px; color: #e8f0fa;\"><span style=\"font-size: 120%;\">Practical guides for overseas companies on Japanese trademark registration: costs, timelines, classes, Office Actions and disputes \u2014 written by Toru Kano, Japanese Patent Attorney at BrandAgent (Kyoto).<\/span><\/p>\n<p style=\"margin: 0;\"><a href=\"https:\/\/brandagent.jp\/en\/trademark_lp\/\" target=\"_blank\" rel=\"noopener\" style=\"display: inline-block; background: #ff8a00; color: #fff; font-weight: bold; padding: 12px 22px; border-radius: 30px; text-decoration: none;\"><span style=\"font-size: 120%;\">Get a free quote<\/span><\/a><\/p>\n<\/div>\n<div style=\"display: flex; flex-wrap: wrap; gap: 12px; margin: 0 0 28px;\">\n<div style=\"flex: 1 1 200px; background: #f0f7ff; border-radius: 10px; padding: 14px;\">\n<p style=\"margin: 0 0 4px; font-weight: bold; color: #0b3a6e;\"><span style=\"font-size: 120%;\">4,000+ applications<\/span><\/p>\n<p style=\"margin: 0; color: #444;\">Filed for clients in China, Korea, Taiwan, Hong Kong, Singapore, Europe and the US.<\/p>\n<\/div>\n<div style=\"flex: 1 1 200px; background: #f0f7ff; border-radius: 10px; padding: 14px;\">\n<p style=\"margin: 0 0 4px; font-weight: bold; color: #0b3a6e;\"><span style=\"font-size: 120%;\">Clear, fixed fees<\/span><\/p>\n<p style=\"margin: 0; color: #444;\">JPY 25,000 per class at filing and at registration. Free prior search when you instruct us.<\/p>\n<\/div>\n<div style=\"flex: 1 1 200px; background: #f0f7ff; border-radius: 10px; padding: 14px;\">\n<p style=\"margin: 0 0 4px; font-weight: bold; color: #0b3a6e;\"><span style=\"font-size: 120%;\">Attorney handles every case<\/span><\/p>\n<p style=\"margin: 0; color: #444;\">No unqualified staff. You deal directly with the patent attorney.<\/p>\n<\/div>\n<div style=\"flex: 1 1 200px; background: #f0f7ff; border-radius: 10px; padding: 14px;\">\n<p style=\"margin: 0 0 4px; font-weight: bold; color: #0b3a6e;\"><span style=\"font-size: 120%;\">English &amp; Chinese, PayPal OK<\/span><\/p>\n<p style=\"margin: 0; color: #444;\">Communicate in English or Chinese. Pay in JPY by PayPal or bank transfer.<\/p>\n<\/div>\n<\/div>\n<h2><span style=\"font-size: 120%;\">Start here<\/span><\/h2>\n<div style=\"display: flex; flex-wrap: wrap; gap: 12px; margin: 0 0 28px;\">\n<div style=\"flex: 1 1 240px; border: 1px solid #e5e7eb; border-radius: 10px; padding: 16px; background: #fff;\">\n<p style=\"margin: 0 0 6px;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-cost\/\" style=\"font-weight: bold; color: #0b3a6e;\"><span style=\"font-size: 120%;\">How Much Does a Japanese Trademark Cost? Fees for Foreign Applicants<\/span><\/a><\/p>\n<p style=\"margin: 0; color: #555;\">Official fees and attorney fees for 1\u20132 classes.<\/p>\n<\/div>\n<div style=\"flex: 1 1 240px; border: 1px solid #e5e7eb; border-radius: 10px; padding: 16px; background: #fff;\">\n<p style=\"margin: 0 0 6px;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/how_to_register_a_trademark_in_japan\/\" style=\"font-weight: bold; color: #0b3a6e;\"><span style=\"font-size: 120%;\">How to Register a Trademark in Japan: Step-by-Step Guide for Foreign Applicants<\/span><\/a><\/p>\n<p style=\"margin: 0; color: #555;\">From search to registration, step by step.<\/p>\n<\/div>\n<div style=\"flex: 1 1 240px; border: 1px solid #e5e7eb; border-radius: 10px; padding: 16px; background: #fff;\">\n<p style=\"margin: 0 0 6px;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/madrid_protocol_japan\/\" style=\"font-weight: bold; color: #0b3a6e;\"><span style=\"font-size: 120%;\">Designating Japan via the Madrid System: Procedure, Refusals and Costs<\/span><\/a><\/p>\n<p style=\"margin: 0; color: #555;\">Madrid designation or direct filing in Japan?<\/p>\n<\/div>\n<\/div>\n<h2 id=\"basics\"><span style=\"font-size: 120%;\">Trademark basics<\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_registration\/\"><span style=\"font-size: 120%;\">What Is Trademark Registration in Japan? How It Works, Benefits, Costs and Process for Foreign Applicants<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-rights\/\"><span style=\"font-size: 120%;\">What Is a Trademark Right in Japan? When It Arises, Scope, Duration and Infringement<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-risks-of-not-registering\/\"><span style=\"font-size: 120%;\">Do You Need a Trademark in Japan? Risks of Not Registering for Overseas Brands<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_first_to_file\/\"><span style=\"font-size: 120%;\">Japan Trademark First to File: What Every Foreign Business Must Know<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-standard-character-mark\/\"><span style=\"font-size: 120%;\">Standard Character Marks in Japan: Word Mark vs. Logo Mark and How to Choose<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_katakana\/\"><span style=\"font-size: 120%;\">Japan Trademark Katakana: Why Foreign Brands Must Register in Japanese Script<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_symbol\/\"><span style=\"font-size: 120%;\">Japan Trademark Symbol: \u2122 and \u00ae Rules for Foreign Businesses<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-jpo\/\"><span style=\"font-size: 120%;\">Japan Trademark JPO: How the Japan Patent Office Handles Trademark Registration<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"costs\"><span style=\"font-size: 120%;\">Costs, process &amp; timeline<\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-cost\/\"><span style=\"font-size: 120%;\">How Much Does a Japanese Trademark Cost? Fees for Foreign Applicants<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_filing_fee\/\"><span style=\"font-size: 120%;\">Japan Trademark Filing Fee: Complete Cost Breakdown for Foreign Businesses<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/how_to_register_a_trademark_in_japan\/\"><span style=\"font-size: 120%;\">How to Register a Trademark in Japan: Step-by-Step Guide for Foreign Applicants<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_application\/\"><span style=\"font-size: 120%;\">Filing a Trademark in Japan: Process, Costs and Pitfalls for Foreign Applicants<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-registration-timeline\/\"><span style=\"font-size: 120%;\">How Long Does Trademark Registration Take in Japan? Timeline from Filing to Registration<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-accelerated-examination\/\"><span style=\"font-size: 120%;\">Accelerated Trademark Examination in Japan: Requirements, Evidence, Pros and Cons<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_priority_claim\/\"><span style=\"font-size: 120%;\">Japan Trademark Priority Claim: How to Use Your Home Filing Date in Japan<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-paris-convention\/\"><span style=\"font-size: 120%;\">Japan Trademark Paris Convention: How to Use Your Home Filing Date in Japan<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_renewal\/\"><span style=\"font-size: 120%;\">Japanese Trademark Renewal: Deadlines, Official Fees and Procedure for Foreign Owners<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"office-actions\"><span style=\"font-size: 120%;\">Classes, searches &amp; Office Actions<\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_classes\/\"><span style=\"font-size: 120%;\">Trademark Classes in Japan: How to Choose from the 45 Nice Classes and Describe Your Goods\/Services<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_nice_classes\/\"><span style=\"font-size: 120%;\">Japan Trademark Nice Classes: Complete Guide for Foreign Businesses<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_search\/\"><span style=\"font-size: 120%;\">Trademark Search in Japan: How to Check Prior Marks Before Filing (and What People Miss)<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_examination\/\"><span style=\"font-size: 120%;\">Japanese Trademark Office Action (Notice of Reasons for Refusal): Common Grounds and How to Respond<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-similarity-refusal\/\"><span style=\"font-size: 120%;\">Refused for a Similar Trademark in Japan? Article 4(1)(xi) Explained by a Japanese Patent Attorney<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-distinctiveness\/\"><span style=\"font-size: 120%;\">Refused for Lack of Distinctiveness in Japan? Article 3 of the Japanese Trademark Act Explained<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"disputes\"><span style=\"font-size: 120%;\">Disputes &amp; enforcement<\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_opposition\/\"><span style=\"font-size: 120%;\">Trademark Opposition in Japan: Requirements, 2-Month Deadline and Procedure<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark-non-use-cancellation\/\"><span style=\"font-size: 120%;\">Non-Use Cancellation Trials in Japan: Requirements, Procedure and When You Can Win<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_cancellation\/\"><span style=\"font-size: 120%;\">Japan Trademark Cancellation: What Foreign Businesses Need to Know<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-invalidation-trial\/\"><span style=\"font-size: 120%;\">Trademark Invalidation Trial in Japan: Grounds, Who Can File, and How It Differs from Opposition<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_infringement\/\"><span style=\"font-size: 120%;\">Accused of Trademark Infringement in Japan? How to Respond to a Warning Letter or an Amazon\/Rakuten Complaint<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_dispute\/\"><span style=\"font-size: 120%;\">Japan Trademark Dispute: How to Resolve Brand Conflicts in Japan<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_squatting\/\"><span style=\"font-size: 120%;\">Japan Trademark Squatting: How to Protect Your Brand Before It&#8217;s Too Late<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_well-known_mark\/\"><span style=\"font-size: 120%;\">Japan Trademark Well-Known Mark: Protection for Famous Brands<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_watch_service\/\"><span style=\"font-size: 120%;\">Japan Trademark Watch Service: Monitor and Protect Your Brand in Japan<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"business\"><span style=\"font-size: 120%;\">E-commerce, licensing &amp; international<\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/amazon-japan-brand-registry-trademark\/\"><span style=\"font-size: 120%;\">Amazon Brand Registry in Japan: Getting the Japanese Trademark You Need<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_e-commerce\/\"><span style=\"font-size: 120%;\">Japan Trademark E-commerce: Protect Your Brand on Rakuten, Amazon Japan and More<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/madrid_protocol_japan\/\"><span style=\"font-size: 120%;\">Designating Japan via the Madrid System: Procedure, Refusals and Costs<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_assignment\/\"><span style=\"font-size: 120%;\">Buying or Selling a Japanese Trademark: Assignment Procedure, Documents and Costs<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_license\/\"><span style=\"font-size: 120%;\">Japan Trademark License: A Complete Guide for Foreign Businesses<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-franchise\/\"><span style=\"font-size: 120%;\">Japan Trademark Franchise: How to Protect Your Brand Before Franchising in Japan<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-benrishi\/\"><span style=\"font-size: 120%;\">Japan Trademark Benrishi: What Is a Benrishi and Do You Need One?<\/span><\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan_trademark_attorney\/\"><span style=\"font-size: 120%;\">Japan Trademark Attorney: What Foreign Businesses Need to Know<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"patents\"><span style=\"font-size: 120%;\">Japanese patents<\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-patent-benefits\/\">Why Foreign Companies Should Get a Patent in Japan: Benefits Explained by a Japanese Patent Attorney<\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/how-to-file-a-patent-in-japan\/\">How to Get a Patent in Japan as a Foreign Applicant: Documents, Routes and Process<\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-patent-cost\/\">How Much Does a Japanese Patent Cost? Official JPO Fees for Foreign Applicants (2026)<\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-pct-national-phase\/\">Entering Japan via PCT National Phase: Deadline, Official Fees and What You Need (2026)<\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-patent-infringement\/\">Patent Infringement in Japan: How to Check Your Risk and Respond to a Warning Letter<\/a><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-patent-prosecution-highway-pph\/\">Patent Prosecution Highway (PPH) in Japan: Speed Up Examination with CNIPA and Other Office Results<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-patent-office-action-translation-correction\/\">Responding to a Japanese Patent Office Action on a Translated Application: Deadlines, Amendments and Mistranslation Correction<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-patent-annuity-late-payment\/\">Japanese Patent Annuities (2026): How to Pay, Late Payment and Restoration of a Lapsed Patent<\/a><\/span><\/li>\n<\/ul>\n<h2 id=\"designs\"><span style=\"font-size: 120%;\">Japanese designs<\/span><\/h2>\n<ul>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-design-registration-cost\/\">How Much Does Design Registration Cost in Japan? Official JPO Fees for Foreign Applicants (2026)<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/how-to-file-design-application-japan\/\">How to File a Design Application in Japan: Process, Drawings and Timeline for Foreign Applicants<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-partial-design-related-design\/\">Partial Designs and Related Designs in Japan: How to Protect Key Features and Variations<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/hague-design-japan-designation\/\">Designating Japan via the Hague System vs Filing Directly: A Guide for Foreign Design Applicants<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-image-building-interior-design\/\">Protecting GUI, Icon, Building and Interior Designs in Japan: What Qualifies Since 2020<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/amazon-japan-design-right-takedown\/\">How to Remove Copycat Listings on Amazon Japan with a Japanese Design Right<\/a><\/span><\/li>\n<\/ul>\n<h2 id=\"utility-models\"><span style=\"font-size: 120%;\">Utility models<\/span><\/h2>\n<ul>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-utility-model-vs-patent\/\">Utility Model vs Patent in Japan: Which Should Foreign Applicants Choose?<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-utility-model-cost-procedure\/\">Japan Utility Model Cost and Procedure (2026): Official JPO Fees, Timeline and Filing Tips<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-utility-model-technical-evaluation-enforcement\/\">Japan Utility Model Technical Evaluation Report: Enforcement Risks and Converting to a Patent<\/a><\/span><\/li>\n<\/ul>\n<h2 id=\"more-guides\"><span style=\"font-size: 120%;\">More Trademark Guides<\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-saas-app-classes\/\">SaaS and App Trademarks in Japan: Why Class 42 Alone Leaves Gaps (Classes 9, 35 and More)<\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-oem-manufacturing\/\">OEM Manufacturing and Japanese Trademarks: Who Should Own Your Brand in Japan?<\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-3d-shape-trademark\/\">3D Shape Trademarks in Japan: Which Product and Packaging Shapes Can Be Registered?<\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-logo-trademark\/\">Registering a Logo Trademark in Japan: Word, Symbol or Combined Mark?<\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-company-name-trademark\/\">Should You Register Your Company Name as a Trademark in Japan? Guide for Foreign Companies<\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-missed-deadline-relief\/\">Missed a Japanese Trademark Renewal Deadline? The &#8220;Not Intentional&#8221; Relief System Explained<\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-intent-to-use\/\">&#8220;Intent to Use&#8221; Refusals in Japan: Too Many Goods, Class 35 Retail and How to Respond<\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-applicant-change\/\">Changing the Applicant of a Pending Japanese Trademark Application: Process and Documents<\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-consent-system\/\">Japan&#8217;s Trademark Consent System (Since April 2024): Requirements, Documents and Limits for Foreign Applicants<\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-fast-track-examination\/\">Japan&#8217;s Trademark Fast Track Examination: Is It Still Available? Fast Track vs. Accelerated Examination<\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-similarity-test\/\">How Japan Judges Trademark Similarity: Appearance, Sound and Meaning Explained<\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-infringement-warning-letter\/\">Accused of Trademark Infringement in Japan? What Overseas Sellers Should Check and Do<\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-vs-patent-design-copyright\/\">Trademark vs Patent vs Design vs Copyright in Japan: What Each One Protects<\/a><\/li>\n<li><a href=\"https:\/\/brandagent.jp\/en_blog\/tiktok-shop-japan-trademark\/\">Do You Need a Japanese Trademark to Sell on TikTok Shop Japan? A Guide for Overseas Sellers<\/a><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-chinese-characters-pinyin-katakana\/\">Chinese Brand Names in Japan: Register Kanji, Pinyin, Katakana or English? (2026)<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-rakuten-yahoo-qoo10\/\">Selling on Rakuten, Yahoo! Shopping or Qoo10 Japan? Why You Need a Japanese Trademark (2026)<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-customs-counterfeit-import-suspension\/\">Stopping Counterfeits at Japanese Customs: How to File an Import Suspension Application (2026)<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-name-address-change\/\">Changing the Owner&#8217;s Name or Address on a Japanese Trademark: Pending vs Registered (2026)<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-trademark-use-evidence\/\">How to Keep Evidence of Trademark Use in Japan (Non-Use Cancellation Checklist, 2026)<\/a><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/brandagent.jp\/en_blog\/japan-power-of-attorney-documents\/\">Power of Attorney and Documents for Japanese Trademark, Patent and Design Filings (Foreign Applicants, 2026)<\/a><\/span><\/li>\n<\/ul>\n<div style=\"background-color: #f0f7ff; border: 2px solid #0066cc; padding: 20px; margin: 24px 0; border-radius: 6px;\">\n<p><span style=\"font-size: 120%;\"><strong>Planning to protect your brand in Japan?<\/strong><br \/>\nTell us your mark and your products \u2014 we will reply with the classes you need and a fixed quote, free of charge.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">BrandAgent Patent Office (Kyoto, Japan)<br \/>\nToru Kano, Japanese Patent Attorney<\/span><\/p>\n<p><a style=\"color: #0066cc; font-weight: bold;\" href=\"https:\/\/brandagent.jp\/en\/trademark_lp\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 120%;\">Get a free quote for your Japanese trademark<\/span><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>JAPANESE TRADEMARK GUIDE \u2014 BY A LICENSED JAPANESE PATENT ATTORNEY Protect your brand in Japan,the right way, the first time. Practical guides for overseas companies on Japanese trademark registration: costs, timelines, classes, Office Actions and disputes \u2014 written by Toru Kano, Japanese Patent Attorney at BrandAgent (Kyoto). Get a free quote 4,000+ applications Filed for clients in China, Korea, Taiwan, Hong Kong, Singapore, Europe and the US. Clear, fixed fees JPY 25,000 per class at filing and at registration. Free prior search when you instruct us. Attorney handles every case No unqualified staff. You deal directly with the patent attorney. &#8230; <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-134","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/pages\/134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/comments?post=134"}],"version-history":[{"count":6,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/pages\/134\/revisions"}],"predecessor-version":[{"id":288,"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/pages\/134\/revisions\/288"}],"wp:attachment":[{"href":"https:\/\/brandagent.jp\/en_blog\/wp-json\/wp\/v2\/media?parent=134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}